Losers Japan - Spring Summer 2013 London Launch Event

Japanese footwear label LOSERS launch their SS13 collection with Footpatrol.

Born and raised in Japan, LOSERS is always striving to create things with a sense of iki. “A concept of beauty & perseverance unique to Japan.” LOSERS have embodied a unique blend of traditional Japanese inspired design with contemporary footwear, paying homage to their ancestral roots of “iki” from the Japanese Edo period. This season’s range focuses on the concept of bold prints and vivid patterns that delivers yet another line up filled with beauty & perseverance.

To celebrate the SS13 release Footpatrol have got a pop-up space on Berwick Street. Come through to this official UK launch on Thursday the 20th June to preview the Spring Summer 13 collection, and meet the artist and head designer ‘SNEAKERWOLF’ who will be in attendance for a special guest appearance.

A collection of his coveted “Kanjiography” artwork will also be on display for your viewing pleasure and rumour has it that the man behind the brand will be brandishing his brushes with some live paintwork throughout the course of the evening.

Don’t miss out on what’s shaping to be an event to remember… Thursday 20th of June, 2013 – from 7:00pm onwards.

75 Berwick Street- London - W1F 8TU
Music provided by Chris Read (BBE, Music of Substance)
The pop-up gallery will run Friday & Staurday only, 11-5pm